Products adapted to the perceived unique characteristics of national markets
(a) Local Products
(b) Multinational Products
(c) International Products
(d) Global Products
An entrepreneur doing business within the national border is called:
(a) International entrepreneurship
(b) Intrapreneurship
(c) Domestic entrepreneurship
(d) Imports
Products are seen as having extension potential into other markets
(a) Local Products
(b) Multinational Products
(c) International Products
(d) Global Products
The _____ measures the payments that flow between any individual country and all other countries.
(a) International Business
(b) Economies of Scales
(c) Balance of Payment
(d) None of the given options
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Which of these statements about marketing is True?
(a) It is not needed due to the liberalization era
(b) It is not needed due to competition
(c) It is not needed in a seller’s market
(d) It is not needed in the global market
4 P’s of Marketing means :
(a) Primary Marketing techniques.
(b) Person, Place, Product and Promotion
(c) Promoting Authority
(d) Purpose, Place, Passion, and Product
Which of the following factors is the most important in forcing international brands to focus on new product development and increased productivity?
(a) Entrepreneurship
(b) Hypercompetition
(c) Governmental laws
(d) Organizational culture
Products seen as only suitable in one single market
(a) Local Products
(b) Multinational Products
(c) International Products
(d) Global Products
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Find the correct statement:
(a) Culture is the heritage of nature
(b) Nature is not the heritage of culture
(c) The way of life of the inhabitants is not influenced by nature or natural heritage
(d) The natural heritage largely influences the food production and food habits of the people
A foreign merchant who purchases the products from the manufacturer and sells them at a profit is called a:
(a) customs agent.
(b) distributor.
(c) sales representative.
(d) commission agent
What is Market innovation?
(a) design new products
(b) new styles of marketing
(c) new ideas in sales steps
(d) all of these
Products designed to meet global segments
(a) Local Products
(b) Multinational Products
(c) International Products
(d) Global Products
Jason Bourne wants to start a small business importing products from his native Germany. Before he starts, some good advice to Jason would be:
(a) talk to others who have been or are in the import business.
(b) get a loan right away.
(c) find a business to buy as soon as possible.
(d) incorporate immediately
A ‘prospect’ means:
(a) A new employee
(b) An old customer
(c) A likely interested customer
(d) An eager borrower
____ involves having a foreign purchaser in the local market or using an export management firm.
(a) Direct Exporting
(b) Indirect Exporting
(c) Management Contracts
(d) Turn-Key Projects
Digital Marketing and Online Selling are
(a) Not required if profit is high
(b) Not required if sales are high
(c) Not required in monopolistic conditions
(d) None of these
Electronic exchange of business documents in a standard format is known as:
(a) E-Commerce
(b) E-business
(c) EDI
In _______, the exporter sells goods directly to or through an independent domestic intermediary in the exporter’s home country that exports the products to foreign markets.
(a) direct selling
(b) indirect selling
(c) multilevel marketing
(d) global resource planning
Which of the following are not a drawback of public B2B exchanges
(a) Lack of customization
(b) Limited supper participants
(c) Customer satisfaction
A country that does not trade with other countries is called an economy:
(a) Open
(b) Closed
(c) Independent
EDI is an early form of
(a) Traditional commerce
(b) Digital commerce
(c) E-Commerce
(d) Mobile commerce
EDI stands for
(a) Electric data interface
(b) Electronic data interchange
(c) Electronic data interface
It is common for international marketers to………. their channel strategies for each country.
(a) adapt
(b) seek approval for
(c) restrict
(d) extend
