Market Segmentation Targeting and Positioning Quiz
Market segmentation is required
(a) for avoiding cold calls
(b) to increase production
(c) for territory allocation
(d) for focused marketing
The strategy where the producer or marketer does not differentiate between different type of customers
(a) Undifferentiated Marketing
(b) Differentiated Marketing
(c) Concentrated Marketing
(d) Customised or Personalised Marketing
Civil engineers designing flats, villas, bridges etc. are an example of __
(a) Undifferentiated Marketing
(b) Differentiated Marketing
(c) Concentrated Marketing
(d) Customised or Personalised Marketing
Behavioral variables of segmentation may include:
(a) Patterns of consumption
(b) Brand inconstancy
(c) Context for business
Market Research is needed.
(a) for extra service charges
(b) for levy of VAT
(c) for good customer service
(d) for effective selling
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Serving a small market not served by competitors is known as __
(a) Local marketing
(b) Niche marketing
(c) Segment marketing
(d) Individual marketing
Market segmentation means
(a) dividing the sales team into small groups
(b) dividing the marketing process into small steps
(c) dividing the territory into small areas
(d) All of these
Shiny hair in case of a shampoo is a __ utility
(a) Primary
(b) Evolved
(c) Generic
(d) None of these
Which of the following is not an element of demographic segmentation
(a) Family size
(b) Population density
(c) Income
(d) Religion
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The concentration of all marketing efforts on one selected segment within the total market.
(a) Undifferentiated Marketing
(b) Differentiated Marketing
(c) Concentrated Marketing
(d) Customised or Personalised Marketing
The most important reason behind the utilization of market segmentation is
(a) Market heterogeneity
(b) Positioning
(c) Test marketing
(d) Product life cycle
Identifying and providing different marketing mix for each of the segments is known as __
(a) Undifferentiated Marketing
(b) Differentiated Marketing
(c) Concentrated Marketing
(d) Customised or Personalised Marketing
What is one of the different marketing strategies towards Market Segmentation?
(a) Undifferentiated
(b) Differentiated
(c) Concentrated
(d) All of these
Products adapted to the perceived unique characteristics of national markets
(a) Local Products
(b) Multinational Products
(c) International Products
(d) Global Products
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Which of the following is not a market penetration strategy?
(a) Maintaining or increasing the market share of existing services
(b) Entering new markets with the existing services
(c) Driving away competitors by restructuring a market
(d) Inducing existing customers to use the services frequently
Product mix means
(a) Distributing a mix of products
(b) Collecting ideas to sell better
(c) Satisfying the customers
(d) Various products designed by the Company
Customers with different needs or responses to marketing activity are categorized in which of the following ways?
(a) Market targeting
(b) Market segmentation
(c) Market positioning
(d) Market targeting and segmentation
___ is a demographic description of the people or house- holds that are prospects for a product or service.
(a) Consumer data
(b) Consumer profile
(c) Sampling Process
(d) Consumer Impression
Segmenting the market according to the customer use of the service is an example of which bases of segmentation
(a) Demographic
(b) Geographic
(c) Behavioral
(d) Psychographic
